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Family Hostile:
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Two thoughts:
1. Long live product differentiation!
2. Isn't it interesting that in this case the advertising "family hostile" not only gives the consumer (presumably) accurate information, but also creates the very quality it advertises (who would take a kid into a pub with that advertising?). Strange sort of signaling equilibrium, where "cheap talk" matters.
Posted by: Nick Rowe | January 02, 2009 at 12:48 PM