Yesterday in my intro economics course, I introduced the economics of search, emphasizing that people continue to search for something so long as the expected incremental benefits of additional search outweigh the expected incremental costs. We then applied the concept to such things as searching for a shirt to buy, looking for references for a term paper, looking for someone to go home with from a party, and searching for a life partner.
After class, one of the students posted this Facebook update (presumably directed toward a member of the appropriate sex):
The marginal costs of additional search strongly outweigh the marginal benefits, therefore as a rational, maximizing individual, I love you ♥ .
