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February 17, 2010

The Ten Most Valuable Brands in the World?

I can understand that Wal-Mart is ranked as the #1 most valuable brand in the world, maybe. And Coke as the third most valuable. And maybe until recently Toyota belonged in the top 10. But I'm not so sure about the rest of them [h/t JJ]. The full list is here.

Posted by EclectEcon on February 17, 2010 at 09:32 PM in Economics |

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Brent Buckner

At a glance, it looks as though value of the brand is often conflated with the value of all the intangible assets.

Posted by: Brent Buckner | February 18, 2010 at 08:06 AM

Joshua

And where's Apple?

Here's BusinessWeek's list of the the top 100 "best global brands" from 2006:

http://tinyurl.com/6lkck3

BusinessWeek main story on brands:

http://tinyurl.com/f8ary

I'm up to #35(Canon) and no Apple there either. Mind you, this was back in the olden days.

Posted by: Joshua | February 18, 2010 at 11:23 AM

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