I haven't followed much of the Olympics this year, but it looks to me as we in Canada had THREE different channels, each showing different events most of the time (Sportsnet, CTV, and TSN). And then if we wanted to see rerun highlights with a US bent, we could watch the evening show on NBC, which someone told me, is all the US viewers could watch.
I love all the choice we have on our cable system. Sure, we pay for it. But increased choice is valuable. Some people could watch diving, while others could watch soccer, and others could watch running, etc. And meanwhile those who were less interested in the Olympics could watch the Young and the Restless. And I still had my choice of baseball games, NFL pre-season games, six or more newscasts, or myriad crime shows.
Choice is costly in two ways: it costs providers to offer such variety. But it also costs users something to search and to figure out what the options are (and then evaluate them). But overall, it's a net benefit. I love it!