Just before the plane taxied to take off from Pearson International Airport, I texted my son* in Houston, "we gotta get some guns and oil beer."
He figured I was making some kind of statement about guns in Texas but he had no idea what I was talking about.
So he googled "oil beer".... and eventually concluded that I was referring to a beer brand, Guns and Oil. Indeed, the person sitting next to me on the plane has a small ownership interest in the brewery, which is what sparked my interest in the beer.
I suspect that Guns and Oil targets (!) the NASCAR, NRA, redneck market niche. My seatmate said it tastes like Dos Equis, but I haven't found any yet to try.
*my younger son, aka Adam Smith Palmer.