Over the past month or so, I've seen some birthdays of contacts and Facebook friends, but people I really don't know all that well, showing up in my Google Calendar. I see no reason for those birthdays to appear there. In fact, I have no idea how they got there, and so I clicked on them to try to remove them.
Nope. Can't do it.
At the time of writing Google’s spokeswoman is “checking” on whether there is any way at all to unsubscribe from Birthdays, and says she’ll get back “as soon as possible”. So if there is a very elusive option to re-unsubscribe I’ll be sure to update this post and add it in....
Whether that option re-materializes or not one thing here is amply clear: Google does not want you to unsubscribe from information it determines should be universally available. That is not part of its mission. It is, in fact, the polar opposite of its mission. Hence making unsubscribing such a wild goose chase. So the theme of reducing user control and increasing algorithmic enforcement is not going to go away anytime soon.
On the contrary, as more and more information piles online — via connected devices and the like — expect more levers of human control to be quietly disappeared or disabled because the algorithmic entities conducting this increasingly pervasive digital symphony really prefer if you just sit there and lap everything up. It makes the big data so much more quantifiable if you do. In short: eyeballs, know thy place!