When I lived in Regina, Saskatchewan, one of the things that struck me was how much it was like Lincoln, Nebraska, in one important aspect: fan and city-wide enthusiam for the local football team. Both cities are quite far from any other city that offers one of the four major-league professional sports (MLB, NFL, NBA, and NHL) and football in both cities attracts fans from the entire state/province.
My first few game days in Regina, over four years ago, reminded me very much of what it was like driving through Lincoln, NB, on game day: People were dressed in team colours, and it wasn't just some of the fans going to the game. It was ALL of the fans going to the game and many who weren't. In Lincoln, there is a sea of red and white on game day; in Regina, it is a sea a green.
And this map from the NYTimes confirms my impression about Lincoln. The people in Nebraska (and Alabama as well, it turns out) reallylike NCAA football [the map is fascinating. It's worth a look]. That same devotion/fanaticism/support is what I see on game days in Regina, too.