It is sweet corn season, and we buy and eat a lot of it this time of year. During the past week, we have bought corn at several different stores and considered it at several different roadside stands. Here are the prices we observed:
- Major grocery store: $1.99/dozen
- Small-town grocery store (affiliated with the same chain as the Major grocery store): $1.99/dozen
- Small-town grocery store a different one: $3.49
- Farmers' Market a farmer near the back with no tables: $4/dozen
- Farmers' Market a nicely laid out stand at the entrance: $5/dozen
- Roadside stand: $5/dozen
- A Different Roadside Stand: $5/dozen.
But why do people pay $5 at the roadside for what they can buy for $2 at a major store?
- Is roadside corn fresher than grocery store corn? Maybe, but the corn at the grocery store seems mighty fresh, and just how often is the corn at roadside stands picked and then transported to the stand? once a day? if so, that corn is probably not much, if any, fresher than grocery store corn.
- And does an extra 12 hours of freshness matter with sweet corn? Not so far as I can tell. In fact, when we buy a dozen ears of corn, we don't eat them all that day or evening. We often save some for a day or even two, and they still taste just as good as the ones that we ate on the day we bought them.
- Is roadside corn more costly to produce? So what if it is? If there is little to no difference in quality, then why do people pay such a hefty premium for it, even if it is more costly to produce. And isn't the usual argument that roadside produce is cheaper because of the cost savings from avoiding all the intermediaries? If so, why are the roadside prices higher? Let's hear for the efficiency and cost savings provided by intermediaries!
- Do people pay more just to support local farmers? I expect some do. But given the corn lobby's influence on corn subsidies and inefficient ethanol production, I certainly have no desire to give them any charity.
- or, and this seems most likely, do tourists and cottagers in this area not know that fresh corn is readily available in local grocery stores for a much lower price; or, having stopped and picked out some corn, do they just go ahead and pay the price despite feeling uneasy or unhappy about its high price? [not me; I told the person it was too high and left].