I never understood the Crocs fad. And the very fact that it seems to have been a fad that is now dying in the recession exhilarates Alan Adamson. From Maclean's,
Crocs, the empire behind the candy-coloured microbial foam clogs worn by toddlers, granny gardeners and Aerosmith’s Steven Tyler is gasping for life, the Washington Post reports. ...The global growth of the company founded in 2002 based in made-in-Canada technology “mirrors the country’s tale of economic expansion and contraction,” the paper reports. Part of its downfall was the shoes’ durability: “Who needs a second pair of Crocs in a recession, particularly when the first pair is holding up just fine?” Crocs executives are hoping for a rebound in sales but industry watchers are doubtful: “The company’s toast,” said one investment fund manager. “They’re zombie-ish. They’re dead and they don’t know it.”