There is a tendency for people who do not live in Toronto, Ontario, to believe that people in Toronto think they are at the centre of the universe. Understandably, based on this belief, they often mock Torontonians. The latest, which is really humourous, is this billboard for Coor's Light:
Of course the folks in Trono [also sometimes spelled Trahnah] don't see it as quite so funny. See this.
Making fun of Toronto is a unity issue that ties together everyone who doesn't live there, a strategy that has been used for years.[h/t Jack and Scoop]
What has changed, said [Paul Cubbon], who teaches marketing at UBC's Sauder School of Business, is the speed at which localized ads can move outside their target area via cellphone cameras, YouTube videos and Twitter postings.